Pioneer

a leader in Optical Storage Development, Specialising in high-end Jukeboxes for archiving and near-line access along with retail Optical Storage Drives Jukeboxes DVD-RW Dives, Standard & Slimline BluRay Drives Computer Peripherals www.pioneer.com.au   Authorised Distributor since: 1999

Background
The Pioneer Corporation began in Japan as an audio products manufacturer in 1938. Nazumo Matsumoto started the business by making speakers in his garage.

Today Pioneer is a world leader in electronics products for the car, home, commerce and industry, respected for its role in introducing such innovations as interactive cable TV (1977), consumer laser disc (1979), GPS car navigation (1990), DVD-Video player (1996), high definition plasma display (1997), organic electroluminscent (OEL) display (1997) and digital direct-broadcast satellite settop box (1997). Pioneer was the first company in the world to introduce a DVD recorder and a DVD audio player to the market.

To this day, Pioneer Electronics still develops and manufactures innovative and high-tech entertainment and electronic products. Embracing the corporate motto “Move the Heart, Touch the Soul,” Pioneer employs 36,000 people in its world wide consumer electronics business and is listed on the New York Stock Exchange, Euronext Amsterdam, Tokyo Stock Exchange and Osaka Securities Exchange.

Corporate Information
Pioneer Electronics Australia’s head office is located at 178 Boundary Rd in Braeside, Victoria, where 112 staff members are employed. Braeside houses the warehouse facility, administration and sales and marketing functions. Close by in Mulgrave, the service and spare parts departments are situated, employing 35 staff.

In other states, Pioneer has a sales and marketing facility in Homebush, NSW with 22 employees, as well as a mobile sales forces in Brisbane and Adelaide. In Perth, Pioneer is represented by distribution agency, GBI. In total, Pioneer Australia employs 175 people.

Established in Australia in 1973, Pioneer Electronics comprises three main business groups:

Product Portfolio
Pioneer Electronics develops and manufactures innovative and high-tech home and car entertainment, professional video, Pro DJ and electronic products. Lan 1 distributes Pioneer products under the Computer Peripherals division, specifically those in DVD storage.